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Time horizon
Long-term conviction
We measure success in decades, not quarters. Our investment horizon is defined by business fundamentals, not market cycles.
A private office born from the belief that the most enduring capital is built quietly — through trust, alignment, and a shared long-term vision between families.
Praxis Private Office was established in October 2000 as a single-family office serving multiple founding families. It provided the tailored, bilateral services of a single-family office whilst enabling families to collaborate, share knowledge, and optimise costs.
From those collaborations grew a distinct set of investment strategies — focused, tested, and grounded in real shared conviction. In 2013, these strategies were formalised into F3 Finance: a niche investment firm built for family investors, by family investors.
We have never sought scale for its own sake. We remain deliberate, selective, and deeply committed to the families we work alongside.
We measure success in decades, not quarters. Our investment horizon is defined by business fundamentals, not market cycles.
We invest alongside families who retain meaningful ownership. Their skin in the game is the foundation of our confidence.
We do not diversify for the sake of it. We concentrate in what we understand deeply and believe in fully.
We do not begin with what we sell; we begin with what the family in front of us needs. The strategies we run are tools, not a shelf — assembled in the right combination, in the right structure, at the right pace, alongside the family rather than imposed on them.
We are always open to conversations with like-minded families and entrepreneurs.